# EchoCup / 回声杯 — original paper-edit example

Status: written planning example; no finished film, audio, user test or submission.
状态：原创文字规划示范，未制作成片或音乐，未测试产品，未投稿。

## Product / 虚构产品
A fictional cup whose rhythm reminds a busy adult to pause and drink water. It is a storytelling device, not a claim about a real device or a health outcome.
一只会用节拍提醒忙碌成年人停一停、喝口水的虚构杯子。不宣称真实产品能力或健康效果。

## One sentence / 一句话
A person ignores a cup until the desk begins following its beat; a small pause becomes the memorable action.
一个人忽略了水杯，直到桌上的物品都跟着杯子的节拍动起来；一次小小的停顿，成为记忆点。

## Original lyric direction / 原创歌词方向
Take a sip, find your beat.
This original text is a starting direction; no melody or performance has been made. Write and generate a new original jingle for your own work.

## Creative constraints / 创作约束
- One adult character, one desk, one cup, one repeated audio hook.
- One uninterrupted 30-second timeline: 3 + 4 + 5 + 5 + 5 + 5 + 3.
- Preserve the character, desk arrangement and product appearance across shots.
- Use a clearly fictional identity; do not imitate a real performer or existing brand.
- Reserve time for the product name and mark to be readable at normal playback speed.

## Decision log / 决策记录
The limited setting reduces continuity work. The pause at 12 seconds makes the drink an action, rather than a line of advertising copy. Repeating the same hook links the final product shot to the opening rhythm. These are editorial design decisions, not measured audience results or official judging predictions.

少场景用于减少连续性工作；中段留白让喝水成为可见动作；同一段声音回到片尾，让观众有机会建立关联。这些是创作设计理由，不是传播测试结果。