RADAR · PARTICIPATION & DELIVERY
A 30-second idea turned into an inspectable preparation workbook
EchoCup is an original fictional paper-edit example: a busy adult pauses for a drink when a cup gives the desk a rhythm. This workbook separates rules, shots, sound, estimates and materials. No audio or video has been produced, submitted or audience-tested.
Translate rules into evidence
The Search’s full terms call for new work, a fifteen-to-forty-five-second video, a raw-video link, a public ElevenCreative jingle link and public posts. Those need different evidence: actual file properties, project records, accessible links and a receipt.
The rule matrix separates source, research date, section, personal status and next action. Reading a rule is not satisfying it, and planning a tool is not proof of using it. Fill pending records after actual work.
Limit the story to a repeatable action
One adult, one desk, one cup and a repeated sound hook keep continuity manageable. The desk follows a beat, the person takes a drink and a finger tap answers the rhythm. Product action and sound belong to the same idea.
“Take a sip, find your beat.” is our original written direction, not a produced recording. Develop a new concept and original music for your own entry rather than submitting this public example as newly made personal work.
Inspect the edit shot by shot
Seven shots last 3, 4, 5, 5, 5, 5 and 3 seconds: exactly thirty seconds. A pause at twelve seconds makes the drink visible; the ending reserves space for the product identity and official watermark.
Check clothing, hands, cup shape and desk layout across shots, then play the whole edit at normal speed. These are creative decisions, not measured audience outcomes.
Separate planning, export and submission
The budget totals fourteen illustrative hours across research, concept, tests, production, editing and delivery. Replace it with estimates measured on your own test scene.
Open final media and post links signed out. Record a real receipt only after the official form is submitted. The disclosure, rights ledger and submission record distinguish planned work from completed facts.
A 30-second paper edit you can inspect
EchoCup is fictional. This original written shot plan is complete as a paper edit; no film or audio has been produced. It connects concept, sound, continuity and delivery checks.
| Time | Picture and action | Sound direction |
|---|---|---|
| 0–3s | An adult at a desk leaves a water cup untouched. | A dry desk tap becomes a rhythm. |
| 3–7s | The fictional EchoCup turns toward camera; a ring pulses at its base. | Introduce the original two-bar hook. |
| 7–12s | Paper and pencils follow the beat; the person notices the cup. | Add a simple adult vocal, not an impersonation. |
| 12–17s | The same person takes a drink; the rhythm briefly pauses. | A short pause makes room for the action. |
| 17–22s | Back at work, a tap on the cup answers the beat; preserve continuity. | Return the same hook rather than adding a new tune. |
| 22–27s | Product shot with name, an original wordmark and the cup together. | Repeat the original lyric: “Take a sip, find your beat.” |
| 27–30s | A clean end card reserves the official watermark area and labels the product fictional. | Resolve the hook; avoid an abrupt cutoff. |
Sources consulted
Source facts and our planning advice are distinguished above. Current official rules govern any actual entry.
Open the participation planner to record your own checks →