RADAR · PARTICIPATION & DELIVERY
ElevenLabs The Search: AI Ad and Original Jingle Competition
Make the audio hook work before expanding the visuals.
Sources checked · Basis: the organizer pages linked below. This is source research and editorial analysis; we did not enter the event.
Source facts
Official facts
- Organizer
- ElevenLabs / ElevenCreative
- Submission date
- 2026-11-01
- Official cutoff note
- Official announcement specifies 23:59 PST; preserve that time-zone wording
- Eligibility
- At least 18 and the local age of majority; individuals or eligible teams. Regional sanctions and exclusions for government personnel, relatives and others apply.
- Fees and other costs
- Free entry; a paid subscription is not required. Optional upgrades and production costs remain your responsibility
- Awards
- US$100,000 across 11 winners; highest award US$50,000
- Source conflict and action
- The blog gives October 1 as the opening date; full terms give October 5. Platform lists also vary. Choose two of X, Instagram, TikTok and YouTube, which appear in both lists, and confirm the current form requirements.
Unpublished information stays unknown: we do not infer free entry, unrestricted eligibility or a 23:59 cutoff.
Work and material requirements
- A new original 15–45-second, 16:9 ad featuring a fictional product name, product image and logo.
- The original jingle must be made in ElevenCreative, with a public music link supplied.
- Use the required watermark, hashtags and account tags, publish on at least two specified platforms, then complete the entry form.
Our analysis · not an official scoring rubric
Fit and effort
A fit for short-form creators who can unite sound and visuals. Public posting needs to be reconciled with any exclusive-premiere plan for the same work.
Our suggestion: make a paper edit for roughly 30 seconds around one product promise, one visual action and one repeatable audio hook. Build the timeline before counting assets.
Turn the rules into preparation steps
- Define the fictional brand and an original audio concept; check people, marks and music sources.
- Make the jingle in ElevenCreative and finish the landscape ad with the official watermark.
- Publish on two supported platforms, verify the links and submit the official form.
Research limits and official sources
Full terms additionally require a viewable raw-video link on Frame.io or Google Drive and a process description. Check English voice/subtitle rules and the prohibition on children’s voices, as well as personal eligibility.